What is “Swag” and Who has Got it?

I decided it was time to write a blog about swag.

But first let’s define swag… There are many definitions of swag, but as a slang word commonly used in the Australian language in our current society, swag is defined as something or someone that is stylish or styling. But does this mean that swag is just about fitting in, being cool or being sophisticated?

Is that it? Is it about where we buy our clothes from or what brand we get? Is it about the colour we choose or a style? Or is swag something deeper than this? Is it all of that and more?

So many I know have ‘swag’. Here are a few of many examples…

Michael Benhayon
Michael Benhayon

For starters, Michael Benhayon has swag – this emanates from the way he dresses, to the care he takes with dressing, the shoes he chooses to wear, to the way he walks, to the way he looks you in the eye and how he holds you with such warmth and joy. Even his eyes hold ‘swag’. If you have not already met him, wait till you do and you will know what swag means. He might wear green trainers that light up as he walks; he plays his musical instruments with his hands sliding on the guitar strings or on the piano with such grace and swag that it leaves you feeling your own beauty and joy. Swag could be his middle name. 


Ray Karam
Raymond Karam

Another man I know has swag too – Raymond Karam. Raymond’s swag also comes through his choice of clothing, as well as famous haircuts (alternating between the short crew to the curly 60’s style etc), but Ray’s swag also comes exhibited in choice of cars he drives. From vintage black Valiant with red leather seats, to more modern cars with powerful engines, his car swag is endless, as is his appreciation for cars. His eyes also hold swag, which comes from the warmth and the sparkle of someone who loves life and loves people and loves community.


Marshall Chang
Marshall Chang

And then there is another man who also has swag, and I swear I am not biased about this one (!) – Marshall Chang, my husband. Marshall’s swag is also revealed from the way he dresses, his choice of clothes and style, from the way he walks to the way he sits with you and looks you in the eye, the understanding he brings and his ability to connect with who you are, and see well beyond the imperfections. As a teacher, his students can feel his swag. The students often ask if they can walk with him, or next to him, and then they copy his walk. They ask him where he shops for his clothes, and ask him where he gets his shoes. They even call him “Lord of Swag.” Recently they gave him a mug with “Lord of Swag” written on it!

Ray Karam, Marshall Chang & Michael Benhayon standing next to each other showing their 'swag'
Raymond Karam, Marshall Chang & Michael Benhayon – A trio of Swag

So now that we know what swag means, and had some examples… could it be that swag comes from allowing ourselves to express in full who we truly are, with spunk, and whilst having fun?

And… could it be that swag is not just limited to a few people or ‘swag role models’? Essentially we all have swag – it is just about allowing it out and having fun with it, not being afraid to let the world see you All of you.

By Henrietta Chang

Further Reading:
We are all Role Models
Serge Benhayon, an Amazing Role Model
True Role Models – From ‘Being a Good Man’ to Taking True Responsibility for My Choices

552 thoughts on “What is “Swag” and Who has Got it?

  1. Henrietta you have missed Curtis Benhayon off the list, he is so full of grace when he moves, you are stopped in your tracks just to watch the beauty of the grace he walks with. His whole demeanour every movement is full of grace and sacredness. There is a power that flows through him that can be seen and felt. I would say that Curtis Benhayon could walk on eggs and not break one of them, that is the level of grace he holds himself and moves in.

  2. Could we stop for a moment and consider the possibility of a world of people all going about their day with this quality of swag that you describe so beautifully Alison. I for one look forward to this day and it will come because what we all agree on is that we all innately have this swag we are either not aware of it by being disconnected to it, or choosing not to show it because of the jealousy such movements would generate from others.

  3. There is definitely a magnificence, a vibration, a quality that we naturally reflect when we live from our connection to who we are, our Soul, that represents what moving with freedom and joy truly is.

    1. I agree with you Carola Woods. I have a friend who I see at least once a week and I love being in her presence as she has such a calming influence. The way she moves seems to convey that everything is right with the world and there is absolutely nothing to worry about. She is such a delight to be with even though she doesn’t say very much. There is a part of me that wishes to be like that; less in the motion of life and needing to control it more in the ‘kick back’ of life and letting life just be knowing everything is taken care of.

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